This is the sort of whitewater kayaking that is being idealized these days. Apparently this man had no injuries worse than a bruised thumb, but from what I see I say he's lucky to be alive and walk. Voluntarily submitting onesself to this kind of risk looks pathological to me. The fact that ever more ridiculous rapids are being run, and those who survive it being glorified, is worrisome.
((I removed the embedded video because the "user" removed it the day after I posted this. I guess he didn't want the attention...))