I am turned off by those that try to market their "knowledge" in that sense. when I see practitioners that take general practices and put their own "twist" on it and then try to market it as some new technique that can cure, it's upsetting as plenty of similar methods are used by many who don't try to market it as a claim to fame. to me it doesn't make sense to try to claim one is the creator of any type of healing system as it takes a number of contributors to create and they are often based on principles established by many others.